SIDE Academy aims to increase diversity in the charity technology sector. It's aimed at people who are under-represented in this sector.

In 2018, AVECO reported "only 9% of the voluntary sector workforce is from a BAME background."

We are aware that a few chance encounters early in our careers had a huge impact on our life trajectory. Many people don’t get those chances, whatever their talents. This is our tiny effort to redress this imbalance and open up opportunities.



  • Journey Mapping
  • User Interviews
  • Market Analysis
  • Synthesis


  • Solution Sketching
  • UX & UI Design
  • Visual Design
  • Prototyping


  • Website Build
  • Content Creation
  • Quality Assurance
  • Continuous Improvement


An image of SIDE team member Shivy


Coming from an industrial design background I'm shifting into the digital design space to better learn and understand how digital products are influencing our lives and how that power can impact social causes.


With a graphic design background and a drive to help people and the planet I’m trying to merge the two.


Learn by Doing

We're all making it up as we go along, maybe we follow some rules from our practice too but our minds learn best when we are actively learning- doing the doing.

Be Inquisitive

Ask those silly questions , pull things apart and stretch them to their limits and don't be afraid to speak up when you have an opinion.

Show Your Work

Work doesn't need to be a wireframe or a sketch, it can even be an opinion or what you're thinking. These are all things you made and they're what make things moving forward.

Own Your Journey

We're different and that's a good thing but we need to remember that this means we all do things differently.

Keep It Simple

Everything must follow a purpose so keep it simple and remove the unnecessary things.

Be Nice

Be nice, it's as simple as that. Be nice to everyone including yourself. We aren't robots so we're going to have days where we feel a bit useless but that's okay.

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