The history and pre-history
of SIDE, all on one page.
Noam is crowned Create Online magazine’s Young Web Designer of 2001. Andy emails: ‘Would you design a site for us?’.
Together they make a handful of websites for Channel 4 that are widely ignored.
Noam and Andy start Mint Digital with the dreams of (i) staying in business and (ii) creating internationally famous cross-platform entertainment formats.
'An internet phenomena to rival MySpace' says The Independent. The FT gives it half of page 3.
Mint spin-out Stickygram exits, leading to the mother of all office parties in Berlin.
It also leads to a tsunami of crazy business ideas: photos on marshmallows, beer on bikes, tube socks, commuter belts, Erlang deployment services.
Mint calls it quits after 1.4 decades, 102 team members, 14 awards, 3 exits and 1 adopted alpaca.
Noam starts Design Club, a non-profit to teach kids design thinking.
Noam and Andy start a handbook to help asylum organisations cope with Covid. It is used by over 3,000 organisations within a week of lockdown starting.
SIDE Labs launches. 2 months later, we hire Will Hepworth, proud northerner and Webflow maestro.
We start our ‘no experience, no qualifications required’ academy. One of our favourite things at Mint was giving young talent a break. At SIDE, we aim to do this bigger and better.