Mission

We aim to use technology to alleviate suffering, guide the vulnerable and reduce inequalities.

SIDE = Social Impact Digital Explorers

We focus on Social Impact. We call ourselves Digital Explorers because we believe product development is fundamentally a process of exploration.

Human motivations are complex and unreadable. Progress is made by exploring the problem area via rapid prototypes and user testing.

Principles

  • Outcomes over outputs
  • Prototypes over pictures
  • Observing over questioning
  • Sector-wide over single-use
  • People over process
  • Public over private
  • Reusing over recreating
  • Training over telling
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