Discovery

3-6 weeks

Research the problem. Understand both user and organisational needs.

• Journey Mapping
• User Interviews
• Market Analysis
• Synthesis

Design

3-12 weeks

Develop and sketch a range of solutions. Test and validate initial ideas.

• Solution Sketching
• UX & UI Design
• Visual Design
• Prototyping

Development

3-12 weeks

Develop a prototype or digital product. Iterate based on user feedback.

• Website Build
• Content Creation
• Quality Assurance
• Continuous Improvement